New Uniforms for United

Sky-High Fashion: Cynthia Rowley to Design United Uniforms
Filed Under: Air Travel , News By Liz BehlerFEED Text Size A |A |A | More
By Liz Behler
November 6, 2009

World-famous designer, Cynthia Rowley, has been tapped to create new uniforms for United Airlines employees.

The designs, which will be sported by everyone from flight attendants to maintenance employees, will be created with both fashion and function in mind. Modern aesthetics will be incorporated into designs—along with breathable, durable fabrics—to update the airline’s current image.

“New uniforms, with an improved look and feel, are a key investment in our company and our people, who are the face of United,” said John Tague, President of United Airlines in an official press release. “We have chosen Cynthia for her keen sense of style and for her commitment to involving our employees' important input throughout the design process.”

Rowley, who previously appeared as a judge on “Project Runway”, is noted for her whimsically feminine design style and affordable prices. The award-winning designer has dressed countless numbers of Hollywood’s fashionable starlets, including Julia Stiles, Kristen Stewart, and Scarlett Johansson.

“Travel is a huge part of my life and authentic to our brand,” said Cynthia Rowley in a press release. “It's such an exciting opportunity to design for United, a company with a rich history, expansive global reach and, like myself, Chicago roots.”

The decision to bring Rowley on board is only one of the investments United has made in their future. The company has already begun work on improving their aircraft interiors, and is striving to better their on-time reliability performance and customer satisfaction.

Rowley will kick off a month-long world-wide tour of open forum meetings with United employees to gather input for the new designs, which will debut in 2011.

The collaboration is another project in Rowley’s already-diverse portfolio, which includes approximately 50 stores located throughout the world, a recently debuted kiddie collection for Babies’R’Us, and a line of home accessories, branded Swell, sold at Target stores nationwide.